The only thing the phone book was good for that day, was a good laugh. I forgot the trick and thus failed in my attempt to display a feat of strength. The last time I had a phone book in my hands was a few years ago when I tried to impress my father-in-law by tearing his phone book in half. Let's face it, Google® is the modern-day "yellow pages" we all use to find the products and services we need. Remember using the phone book or your local "Yellow Pages" to find everything from a plumber to pizza? If you're like me, you don't have any use for a hardcopy phonebook anymore. With the rise of the internet, Yell launched .uk in 1996, offering transactions on the site a year later.īT sold the Yellow Pages for £2.1bn in 2001 to private equity companies, subsequently launching a new telephone service and bringing the number of Yellow Pages published to 102.Ever wonder why local phone directory companies still print hardcopy phone books? The answer to this mind-boggling question, which we all ask ourselves when we find a new edition of the phone book on our doorstep, will surprise you. The group launched the first electronic delivery of classified directory information in 1987 alongside Talking Pages.
#Yellow pages business listing series#
The Business Pages was launched in the mid 1980s when British Telecom was privatised by Margaret Thatcher’s Conservative government, growing in popularity with a series of funny adverts. In the UK in 1966, the Post Office first launched the directory, which later became part of British Telecom. The first Yellow Pages publication was formed three years later.
The Yellow Pages telephone directory came about in 1883 in Cheyenne, Wyoming, when a printer producing a directory ran out of white paper and used yellow instead. In common with other members of the Data Publishers Association, we maintain an opt-out scheme that enables consumers to choose not to receive a directory.” In recent years, the directory has caused environmental concerns, prompting the launch of the Say No to Phonebooks campaign in 2009, which called for an “opt-in” scheme whereby only those who want these directories left by their door would receive them.Īt the time, the Yell Group, then maker of Yellow Pages, maintained it was “among the most sustainable companies in the world,” adding: “Our directories are produced in an environmentally responsible way and are 100% recyclable. “We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future.’’ “Like many businesses, Yell has found that succeeding in digital demands constant change and innovation,” Hanscott continued.
#Yellow pages business listing free#
Instead of the Yellow Pages, Yell will offer a free listing to businesses on. Yell, part of Hibu Group, says it aspires to “help a million businesses be found, chosen and trusted by more customers online by 2020”. It was a vital tool for finding service providers and tradespeople, but the rise of social media and Google have reduced demand for printed directories.
The publication became famous for its advertisements, including the “JR Hartley” campaign in the 1980s and the “French Polisher”. How many brands can say they’ve had customers with them for over 50 years?”
Richard Hanscott, CEO of Yell said: ‘‘After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966. The company will print 23m copies of the final editions, which Yell hopes will become a souvenir.
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